![](https://cdn.myportfolio.com/e5dbf5ae-8f64-4915-b380-592fcebd8f7a/d56c716d-d9f4-4551-8f39-3c8996e2918f_rw_1920.png?h=085aa3252a8495f90aa3057c83b6e9b1)
Coming up with a whole illustration style in an afternoon, is that doable? Well, yes! Let me show you how I go about it.
Idea:
I wanted to combine the 50´s surf style of Hawaii with the Japanese Kawaii style. Sort of a tribute to the melting pot of culture that is Hawaii.
Moodboard:
I gathered a bit of material to have a heap of stuff that set the mood. I have a box in my studio with lots of postcards with 50's motif and a book with Hawaii-shirt prints and patterns. My inspiration started there.
Typography/logo
In my opinion, an illustration style should have at least an inkling on what typography to buddy up with. So I started with that. Found a 50's vibe font called Hadfield.
Ai/image:
All images here has a start in an AI generated image. I feel confident in taking this route as I have illustrated for 20 years and know that I can replicate every single image here from scratch. This means that these images cant be printed on large scale products etc. that is fine, its a style jam, not a full production.
Idea:
I wanted to combine the 50´s surf style of Hawaii with the Japanese Kawaii style. Sort of a tribute to the melting pot of culture that is Hawaii.
Moodboard:
I gathered a bit of material to have a heap of stuff that set the mood. I have a box in my studio with lots of postcards with 50's motif and a book with Hawaii-shirt prints and patterns. My inspiration started there.
Typography/logo
In my opinion, an illustration style should have at least an inkling on what typography to buddy up with. So I started with that. Found a 50's vibe font called Hadfield.
Ai/image:
All images here has a start in an AI generated image. I feel confident in taking this route as I have illustrated for 20 years and know that I can replicate every single image here from scratch. This means that these images cant be printed on large scale products etc. that is fine, its a style jam, not a full production.
![](https://cdn.myportfolio.com/e5dbf5ae-8f64-4915-b380-592fcebd8f7a/e67b9efa-df07-49fb-9885-1bc827a0cd85_rw_1920.png?h=2996245de524eec31fcd194ecd1d1fbc)
The Spirits
Mischievous, colourful and cute. The spirits are the main focus off the style. They would benefit from a white edge and be made into stickers as well as some over all adjustments of color, but it's a start.
I was aiming for the Pokoyo meets nature feeling.
Mischievous, colourful and cute. The spirits are the main focus off the style. They would benefit from a white edge and be made into stickers as well as some over all adjustments of color, but it's a start.
I was aiming for the Pokoyo meets nature feeling.
![](https://cdn.myportfolio.com/e5dbf5ae-8f64-4915-b380-592fcebd8f7a/df339fe7-63e3-4a4b-960c-6be231c2d071_rw_1920.png?h=1d4634c9ba25716c33907dc920be9b1e)
Backdrop images are very much kawaii with palm trees. I like a scrapbook feeling of it.
![](https://cdn.myportfolio.com/e5dbf5ae-8f64-4915-b380-592fcebd8f7a/a98713fd-4fe2-4ffb-a3da-8f8dc507fce6_rw_1920.png?h=93b17beb2b6b6d8d438b314b6124bcb8)
Stickers! Stickers! Stickers!
![](https://cdn.myportfolio.com/e5dbf5ae-8f64-4915-b380-592fcebd8f7a/90647034-f002-4272-aaa7-cbd20c540407_rw_1920.png?h=6197eb651185b504c91a7afe81d90b61)
And topping it off with a postcard from the beach. All in all, about 8 hours in total. Thanks for hanging in here!
![](https://cdn.myportfolio.com/e5dbf5ae-8f64-4915-b380-592fcebd8f7a/71de6c67-c298-4cba-9a21-771612ed0794_rw_600.png?h=27634f0f26710823e0a694eaf2cffdf0)
![](https://cdn.myportfolio.com/e5dbf5ae-8f64-4915-b380-592fcebd8f7a/b2fd754c-f548-4f4a-90a7-c7ee81d432d7_rw_1200.jpg?h=594624a869e48cb2126e097479096733)